Two weeks
ago, the evening before we were to leave our
Manhattan apartment on a 10-day trip to London, we
received a phone call informing us that ourTesla Roadsterwould
arrive the next morning at our Litchfield County
home. We immediately headed north. Nearly three
years after ordering the car, and a year and a
half after its initially promised delivery date,
it arrived.
It was worth waiting for.
Because of the imminent trip abroad, I only had a few
hours to test drive it. And then, after returning
home from London, once again I had only a short time
to drive it before heading off for New Orleans for
the opening ofProspect.1, the
new international art biennial. So here are my
initial impressions.
Before taking it on public roads, I had to make the
dreaded trip to the nearest Connecticut Department of
Motor Vehicles office to get license plates. What a
contrast that was – registering a
21st-century
automobile with a 19th-century government process.
Finally, after two hours tortuous waiting, I got the
plates, rushed home and then started fulfilling my
electric-sports-car odyssey.
The
bottom line
It’s an
exhilarating experience. The outstanding feature, as
compared with any other car I’ve ever owned, sports
cars included, is the remarkable acceleration at any
speed. It springs away from a standing start. At
speed, it passes other vehicles effortlessly. It is
quite simply a terrestrial rocket ship.
Perhaps the other outstanding feature is one that I’m
reminded of by the “curious incident of the dog that
didn’t bark” (in the Sherlock Holmes mysterySilver
Blaze). That
feature, of course, is the Tesla’s sound, or rather,
the lack of it. Curiously, there is just no sound.
You would expect a high-performance sports car to
make itself known, to roar, to growl. Not this one;
it doesn’t even purr. It is spookily quiet (until
high speed when the wind noise comes into play).
This sexy-looking car definitely draws a crowd. It’s
just over 3½ feet high, seductively styled, very
attractive. What’s surprising to me is how many
people who encounter it actually recognize it as a
Tesla. Clearly the company’s PR campaign has had an
impact – e.g.,60 Minuteslast
month,Time
Magazinethis
week, which in its50 Best Inventions of the
2008feature
selected the Roadster as the No. 2 invention.
About
the Roadster
Whenever
I park, a crowd gathers and I’m always asked the same
questions about its acceleration, speed, range,
energy source, gearing, recharge time, price, weight,
availability, factory, name, origin. I’m considering
printing up a card with the following answers:
Acceleration:The
promised spec is 0-60 mph in 3.9 seconds. While I’ve
yet to confirm this with actual measurement, I
suspect from my whiplash it’s very close to that. (I
just downloaded an application on my iPhone that
promises to measure the 0-60mph time. We’ll see.)
Speed: 125mph
max, electronically limited.
Range:
The nominal range is 225 miles. I haven’t had a
chance to confirm this yet. The main concern with
range is that you want to make sure you have enough
energy left in the batteries to be able to return to
your charging base. When a 110V portable recharger
becomes available soon, it’ll make me a little less
nervous about straying more than 100 miles from home
base. (Our Connecticut-to-Manhattan distance is 87
miles – just about at the cusp of my confidence.)
Energy
source:The
reason for the remarkable acceleration, which
compares favorably with the highest-price, most
powerful sports cars in the world, is that the Tesla
is powered by a 185kW (248 HP) electric motor, with
the energy stored in 6,831 lithium-ion batteries.
An electric motor has the salutary characteristic of
providing 100% of its torque at zero rpm. This
contrasts with an internal combustion engine whose
maximum torque lies in the middle of its rpm range.
As the chart below shows, the Tesla delivers high
torque (red line) from zero to 6,000 rpm, and high
power (blue line) up to its 14,000 rpm redline. (The
black line is an internal-combustion torque curve.)
Gearing:A
conventional engine requires complex gearing to
provide high torque from a standing start. The Tesla
has a single gear – zero to 125 mph without shifting,
either manually or automatically.
Recharge time: At
present, recharging is only available at 220 V. A
portable 110V adapter kit will be available soon. In
the meantime, I had to install a dedicated 220V,
90-amp line in the garage (at no trivial expense).
When fully discharged, the batteries will recharge in
3.5 hours (at 110 V, the recharge time from full
discharge could exceed 24 hours.)
220V
recharging cable
Price:Originally
$100,000, now $109,000. The forthcoming Model S
sedan, scheduled for 2011 delivery, will be less than
half that price.
Weight:
2,732 pounds, of which 992 pounds are batteries.
Availability:The
company has delivered 50 cars to date, and is now
producing them at the rate of 10 per week. With a
backlog of 1,200 orders, Tesla’s plan is to increase
the rate to 30 to 40 per week in the spring.
Why
is it called Tesla?The
company name pays homage toNikola Tesla, one
of the great and prolific inventors in American
history. The Serbian scientist-engineer arrived in
the United States in the late 1800s to work with
Thomas Edison, only to have a bitter falling out
with him. (The Tesla-Edison rivalry is one of the
great stories waiting to be dramatized – the
foreign PhD who converted theory into practice,
versus the self-taught empiricist Edison, who
favored endless laboratory experimentation.) Tesla
invented many of the seminal products in
technological history, including the induction
motor, the alternating current transmission
system, and wireless radio (Marconi unfairly
received a patent first, but Tesla’s invention
actually preceded Marconi’s. Tesla was vindicated,
and awarded the patent, some 50 years later).
Where
is it made?The body,
a modified Lotus Elise sports car, is manufactured in
England. The powertrain is made and final assembly
performed in San Carlos, California. The Model S will
be manufactured in San Jose, California.
Ancillary
benefits of Tesla ownership
No
sales tax:Because
it’s an alternative energy vehicle, the Connecticut
6% sales tax is waived. (This benefit varies state to
state.)
High-occupancy
vehiclelanes are
available even with a single passenger.
No fluids to checkor oil to
change. No oil filters or air filters to change.
Good
citizen.The
satisfaction of knowing that one is making a small
contribution toward reducing greenhouse gases,
noxious emissions and petroleum consumption.
My concerns
Rangeis
clearly an issue until the portable 110V recharger
becomes available. Until then, I plan to stay
relatively close to home.
The
interior spaceis, shall
we say, snug. It’s a bit of a challenge to get into
the car, and a bit more of a challenge to get out,
particularly if the top is on.
The
trunk spaceis
limited. The good news is that the trunk will hold
one set of golf clubs; the bad news is that’sallit will
hold.
Start-ups
and giants:
Aptera:Last
weekend, we were in Carlsbad, California, for a
Caltech board retreat. Carlsbad also happens to be
the home ofAptera Motors.
Aptera, it turns out, is funded by Idealab, a
company headed by my friend and fellow Caltech
board member, Bill Gross. Bill arranged for me to
get a test drive in the prototype Aptera electric
car. Slated for 2009 delivery in both all-electric
and range-extended hybrid versions, this radically
designed three-wheel vehicle wins the
space-age-looks award. It is a show-stopper. With
a remarkably low coefficient of drag of 0.15, the
car promises outstanding efficiency. Prices are
expected to start at $27,000.
Aptera
prototype Chevy Volt:This
4-to-5 seat series hybrid, or range-extended
electric car, is General Motors’ big bet on the
future. It hopes to ship in 2010, or just before
Tesla ships its Model S sedan.
Chevy
Volt
Other
competitors:Many of
the world’s leading auto manufacturers are also
moving toward developing some type of electric and/or
series-hybrid car. One should not underestimate their
resolve to compete in this new technology
marketplace. We who came up through the high-tech
industries, and at one time had our sights on taking
on the auto industry, tend to underestimate the
ability of the auto industry to make very-high-volume
products with very high functionality at very low
cost. They have over 100 years experience down the
learning curve, and have gotten pretty good at this
type of manufacturing. They also have a huge amount
of capacity available in which they could ramp up
pretty quickly -- if they bring out the right
products at the right price.
Tesla’s
opportunity
Is there then a place for a start-up to compete with
this potential electric-car onslaught from the Big
Guys? Well, the Tesla Roadster reminds me a lot of my
experience with the Compaq Portable. The latter was
our beachhead into the computer industry in 1983, an
industry that was then dominated by the IBM desktop.
We as a start-up couldn’t compete head-on with IBM by
selling desktops to corporate customers. We needed to
create something that IBM didn’t have. So we
introduced a product that was differentiable, one
that IBM didn’t offer – a portable computer. A year
later, when we had the beachhead established – broad
corporate customer base, established channels of
distribution, high-volume and low-cost manufacturing
capability, in-depth engineering team, worldwide
supply chain, international brand name – we could
then move on to compete head-on with IBM in desktops.
Which we did. Successfully.
Similarly, the Roadster is Tesla’s beachhead into the
automotive business. Tesla makes electric cars; the
establishment makes internal-combustion-engine
vehicles. Tesla has two years to establish all those
corporate capabilities required to compete with the
giants when they finally invade Tesla’s turf. Compaq
was able to do it against a pretty formidable
competitor and go from start-up to a $40 billion
company in two decades. Tesla has the same
opportunity.
In the meantime I’m really happy that Tesla Motors
brought out the Roadster. I’m having a hell of a good
time with it, even though I’m apparentlydriving
it too cautiously -- I haven’t got a single ticket
yet.
Electric
car predecessor to the Tesla Roadster, circa
1900